Bizaka / DawnFish/ fish / seafood / fresh fish / quality fish / nagercoil fish / Kanyakumari fish / nutrient food / nutrient fish / medicinal fish / Webbazar / Zaka Coins / Zaka

DawnFish : Online Fresh Fish Mart

“Let Food Be Thy Medicine, Thy Medicine Shall Be Thy Food.” – Hippocrates, Ancient Greek Physician

Key takeaways
  • Unique properties of seafood
  • Features and benefits of sea fish
  • Medicinal values of seafood
  • Online sale exposures of sea fish
  • The challenges in buying authentic sea fish
  • The ways of getting fresh sea fish
  • DawnFish and its functions


 “ Food is Medicine” (Unave Marunthu) is the concept of Tamils, always. The ingredients and spices that they add to prepare their food are medicine, right from turmeric to coriander which makes the food tasty. On the other hand their traditional medicines are made from herbs, seeds and roots but taste bitter. But one of their major foods, sea fish, is a tasty one having much medicinal value and health benefits. Hence, adding sea fish in our diet can provide many health benefits and contribute to overall good health. 

Features and Benefits

1. Rich in Omega-3 Fatty Acids

Sea fish is rich in Omega-3 Fatty Acids, which are essential for maintaining good health. Omega-3 fatty acids help to reduce inflammation in the body, improve brain function and reduce the risk of heart diseases. Our bodies don’t produce omega-3 fatty acids so we must get them through the food we eat.

2. Good for the Heart

Sea fish contain eicosapentaenoic acid (EPA) and docosahexaenoic (DHA), which are essential for maintaining a healthy heart. Eating sea fish can help to reduce the risk of heart diseases, lower blood pressure and decrease the levels of triglycerides in the blood.

3. Good for Brain Health

Sea fish is rich in DHA, which is important for brain health. DHA has been linked with improved cognitive function and a reduced risk of depression, anxiety and other mental health disorders.

4. Boost the Immune System

Sea fish is rich in antioxidants, which help to boost the immune system and protect the body from free radicals and other harmful substances. Fish – Fatty fish (such as salmon and tuna) contain ample amounts of healthy omega-3 fatty acids, which may enhance immune function. Omega-3s may help to reduce inflammation, and could increase your body’s ability to ward off illnesses

5. Improves Skin Health

Sea fish is rich in Omega-3 fatty acids, which help to keep the skin moisturized and reduce the risk of skin problems such as eczema and psoriasis.

6. Healthy and economical

Seafood supplies protein, nutrients, and essential omega-3 fatty acids; protects against cardio-vascular disease; and benefits brain development. And seafood is good for the economy.

7. Rich in Vitamins and Minerals

Fish is filled with omega-3 fatty acids and vitamins such as D and B2 (riboflavin). Fish is rich in calcium and phosphorus and a great source of minerals, such as iron, zinc, iodine, magnesium, and potassium. Sea fish is a good source of Vitamin-D, which is essential for strong bones and teeth. Vitamin-D also helps to improve the immune system, reduce the risk of diabetes and protect against some forms of cancer.

8. Seafood is highly nutritious

Sea food  provides a source of healthy fats, protein, vitamins, and minerals. Eating seafood has been linked to a lower risk of many health conditions, including CHD, depression, and liver cancer.

9. Various fish - Various tastes

Seas are very resourceful and filled with varieties of seafood. Unlike other kinds of food, seafood tastes different from one another. In the case of mutton or chicken or beef or pork we can find only one variety in each and they always give the same taste always. But in fish we find numerous kinds and each has a unique and a different taste.

The challenges in getting Fresh Fish

Generally, the people from the sea shore  like Kerala and Kanyakumari are very much fond of seafood which is the essential part of their daily food.  They can’t even imagine their daily food without a dish of sea fish. It has been the food habit of the coast since the beginning. They love and expect to have at least one fish dish at every meal. But, it is more difficult for them to buy authentic fish because fish are delicate and very difficult to keep fresh for a long time and serve afresh. Hence it has been very challenging to buy fresh and authentic fish for seafood lovers nowadays. However, DawnFish overcomes the said challenges and it has come out with the appropriate solutions to cater the sea fish lovers.

What are the reasons for not getting fresh and authentic sea fish?

Though the seas are flooded with abundant fish we are unable to buy fresh fish because of various reasons. Those reasons are,

  • How were fish caught?
  • Where are the fish caught?
  • How were fish transported?
  • How were fish preserved?
  • And so on…

Let us analyze them one by one which may help people to identify fresh and authentic fish.

1. Method of fishing

There are four methods of fishing and four types fish available; they are,

  1. Sea Shore Fishing (Karai Madi Fish)

Sea shore fishing is an ancient method of fishing happening at the seashore. Smaller fishes such as Anchovy (Nethili meen) and Sardine (Mathi Chalai )are caught by this method. However, medium and large fish are caught now and then. These fish are brought live to the shore and auctioned as hot cake. These fish are authentic provided the retailers preserve the fish with ‘ice’ no sooner they auction and sell the same day.

2. Day to Day Fishing (Vallam Fish)

Day to day fishing or Daily fishing method is also an ancient method of fishing but the distance fishermen cover to catch fish is lesser. The fishermen go fishing with a small size boat at midnight or early in the morning. Since this little boat covers a little distance from the seashore  and come back on the same day the fish might be fresh enough. They may use ice to safeguard the fish from decaying. If they do so the fish are fresh and authentic and if they don’s it would be vice versa.

 (c) Boat Fishing  (Boat Fish)

The above two types of fishing are generally “Small Scale Fishing” which have been unable to fulfill the actual requirement. Eventually the ‘Boat Fishing’ method came into action. In this method, a group of fishermen in a bigger boat or ship fish for weeks by traveling a long distance. But, it is very difficult to preserve the fish they caught and bring to the shore afresh. Often it goes bad.

 (d) Import Fish ( Veliyoor Fish)

Fishing is an occupation in many places of India and other countries but they consume fish very less. Hence, those fish are sent to where they are consumed. Since it travels a long distance and reaches us. Truely, we can’t get authentic fish from these categories at all.

It is up to the buyer to decide whether to buy the fish which breathed last at the sea shore or not. The same way it is their duty to identify when it breathed last; whether it had happened beyond some nautical miles or some kilometers from the shore or at the shore itself?

Summarily, it is very difficult to distinguish the fish that we buy that belong to which category and identify fresh and authentic fish. Eventually, it is true that the innocence of the fish eaters is exploited for a long time.

2. Preservation factors

Here are three things have to be focused from a preservation point of view; which are,

  • At the fishing point, the fish are to be properly preserved  until they reach the harbor.
  • At the transportation segment, the same has to be maintained.
  •  Lastly, at the retail shop,  where the fish are to be maintained with the freshness until they are sold.

3. Attitude of retail sellers

The main responsibility of retailers is to buy only authentic and fresh fish and sell them afresh.

4. Price and economical factors

The retailers have a tendency to sell for less price by buying substandard fish to beat the sale of their competitors. For example, the Karamadi Nethili / bait fish can’t compete with the low price Nethili caught by other means. In the same way the authentic Vallam Fish and the high price Hook Fish can’t compete with Boat fish. 

As a conclusion, nowadays it is very difficult for the customers to identify the authentic fish and buy. But surely there are ways to overcome the said challenges.

DawnFish and its dimensions

The technology helps every buyer of every product to find simple, fast and economical ways of reaching their products. Of course, the online market has been entered into the sale of every product. At last, the sale of fish has been stepped into the online industry. Because of other non-vegetarian those who reside far away from the sea and are not fond of fish also eat fish frequently and they are also to be catered.  

Because those who reside far away from the sea and are not fond of fish also eat fish frequently and they are also to be considered. Hence, exclusive online markets are emerging to sell fish for coastal and interior people. The DawnFish Online Fish Mart is one among them, indeed.

How does DawnFish differ from others?

1. Procurement 

  • The DawnFish procures fish directly from the various fishing harbors of Kanyakumari District, right from Arockiapuram to Thengapattanam. ( Which include Chinna Muttom, Jeppiar Muttom Harbour, Kadiyapattanam, Colachal and other Karamadi she shore fishing villages).
  • Fish are procured on a daily basis.
  • The Karamadi Fish (Sea shore fish) are also bought directly from the beach where Karamadi functions. 
  • The larger fish such as  Vanjaram (Seer Fish), Manjal Parai (Trevally) etc are bought from Kadiyapattanam beach where Hook Fishing method is adopted. 
  • The ‘Vallam Fish System‘ functions on a daily basis and so, DawnFish buys fish from them regularly. And the caught fish are brought back to the shore and auctioned on the same day.
  • DawnFish almost avoids buying fish from ‘Boat Fish System’.

2. Preservation 

  • The bought fish of any kind are put into the ice box immediately.
  • The fish are sold on almost the same day.
  • Every Fish Hub of DawnFish has an exclusive preservation system to keep the fish afresh.

3. Transportation & Supply Chain

  • DawnFish transport the consignments with proper precaution with respect to safety, hygienic and freshness.
  • Properly cleaned and deveined fish are delivered to the customer’s doorstep fastly.

4.  Various Supporting Wings

  • DawnFish is backed and driven by the latest technology called Web-3 and a well talented technical team. 

  • Procurement, Transportation, Preservation, Cutting & Despatch, Delivery, Accounts & DApp Wallet Payment, Technical, Customer Care and Digital Marketing divisions are functioning to promote the business.  

To Keep The Body In Good Health Is A Duty, Otherwise We Shall Not Be Able To Keep Our Mind Strong And Clear.”                                                                                                                                                  – Buddha, Philosopher And Spiritual Teacher

Author :Deyennae

Founder Bizaka
 Co-founder WebbazarDawnFish & Zaka Coins 

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