“விற்பனை பொருட்கள் இல்லாததால் அல்ல, சரியான “பிசினஸ் மாடல்” இல்லாததாலும், சரியான “கஸ்டமர் பேஸ்” இல்லாததாலும் மட்டுமே “ஸ்டார்ட் அப்” தொழில்கள் தோல்வியடைகின்றன”
As said by Steve Blank, a startup/ business needs, not only a product/service but also a clear business model to execute the business and an ever growing customer base.
For this purpose, we prepared an accurate “Business Model” keeping all the nine essential building blocks in mind. Subsequently, we kept on analyzing all the nine blocks since October 2022, when we started DawnFish.
Besides, we keep doing the necessary amendments and improvisation to reach our destination of establishing numerous premium fish outlets all over Kanyakumari district and then the whole Tamilnadu and Kerala.
Furthermore, we are concentrating on branding DawnFish as a ‘Premium Quality Fish Mart’ online and offline.
In addition, we are on the verge of transforming the DawnFish to the new and innovative Web-III technology by integrating our own token Zaka Coins with DawnFish for speedy transactions.
Coupled with, the Business Model Canvas is a business tool used to visualize every building block when you want to start a business. Such blocks include customer base, route to market, value proposition and finance. For this purpose,the nine building blocks of the BMC of DawnFish are briefly narrated here under.
A value proposition stands as a promise by a company to a customer or market segment. The proposition is an easy-to-understand reason why a customer should buy a product or service from that particular business.
DawnFish determined to serve better with high quality fish to its premium customers. Under given are the points we focus on.
Our way of dispatching the product to our customers door step is free door delivery; however the high quality fresh sea fish reach the customer’s home cleaned, deveined and cut & shaped according to their wish.
2. Offline sale @ Shop at Asaripallam, Nagercoil.
3. Fish preservation system placed at Asaripallam.
4. Vehicle for conveyance, four wheeler available.