About Us
Who We Are?
At Inventive Retail Traders, we’re redefining the way you enjoy seafood by combining tradition, innovation, and convenience. Through our Dawnfish app, we offer a complete range of services, from delivering fresh sea fish, cut and cleaned, to serving traditional fish-based lunches and innovative seafood suppers via our cloud kitchen and food truck. What sets us apart is our integration of Zaka Coins, a forward-thinking digital currency that streamlines transactions and empowers our customers to be part of the future of payments.
Our Story
Inventive Retail Traders Private Limited has made significant strides since its inception, achieving notable milestones that highlight its growth, innovation, and commitment to quality. Here are some of the key achievements:
Our Story
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2022 - Initial LaunchThe company began its journey by selling fresh fish in Nagercoil City through WhatsApp, supported by digital marketing and door-to-door canvassing.Built a strong customer base of over 3,000 households within a short period.
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Official Establishment:The company was formally incorporated as Inventive Retail Traders Private Limited on February 2024 .Launched the Dawnfish app, a user-friendly platform for ordering fresh seafood and ready-to-eat meals.
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Rapid Market AdoptionAchieved a daily turnover of Rs.25,000 shortly after the Dawnfish app's launch, reflecting the strong demand for the company’s offerings.Established a reputation for delivering the freshest seafood, sourced daily from six major fishing harbors.
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New ProjectsThe Cloud Kitchen, offering traditional seafood lunch would be launched that cater to the local tastes of Kanyakumari.The Food Truck, providing innovative seafood suppers, expanding the brand’s culinary offeringsTechnological IntegrationAnnounced plans to integrate Zaka Coins, a cryptocurrency, into the Dawnfish app, marking a step towards adopting cutting-edge payment solutions.Certification and RecognitionReceived ISO certification, affirming the company’s commitment to quality and excellence.Director P. Bensigar completed a specialized sea fish preservation course at Tuticorin Marine College, further enhancing the company’s expertise in seafood handling and preservation.Investment InitiativesOpened investment opportunities to 50+ stakeholders from Tamil Nadu, inviting them to be part of the company’s growth journey.
Mission Statement
Our mission is to revolutionize the seafood industry in Kanyakumari by delivering the freshest, daily-caught sea fish directly to 10,000 households in Nagercoil through our Dawnfish app, offering modern convenience with traditionally sourced, cut, cleaned, and packaged fish. We are dedicated to providing an authentic culinary experience through our Cloud Kitchen, serving traditional seafood lunches that honor the rich cultural heritage of our region. Our Food Truck complements this by introducing innovative seafood suppers, designed to delight and inspire seafood lovers.
Vision Statement
Our vision is to become the leading provider of fresh sea fish and seafood-based culinary experiences in Kanyakumari, reaching every household across the district and beyond. We aim to blend the rich tradition of seafood with modern technology, delivering not only fresh fish but also a diverse range of seafood dishes to cater to evolving tastes. By expanding our services throughout Kanyakumari and the rest of Tamil Nadu and into neighboring regions like Kerala, we strive to lead with innovation, integrating Zaka Coins as a secure and efficient payment method through our Dawnfish app.