The Team

The success of Inventive Retail Traders Private Limited is driven by a dedicated team of professionals who bring a wealth of experience and expertise to the company. Here’s an overview of the key members leading the company:

P. Bensigar – Director

P. Bensigar brings extensive expertise in seafood procurement and preservation to the company. His completion of a specialized sea fish preservation course at Tuticorin Marine College highlights his dedication to maintaining the freshness and quality of the products offered by Inventive Retail Traders. Bensigar oversees the critical operations of fish procurement, preservation, and delivery, ensuring that the company consistently delivers top-notch products to its customers. His hands-on approach and attention to detail have been key to the company’s reputation for quality.

⦁ Operations Management :

Oversees the entire supply chain, from fish procurement to delivery, ensuring operations run smoothly and efficiently.

⦁ Quality Assurance :

Implements and monitors quality control measures to ensure all seafood products meet the highest standards of freshness and quality.

⦁ Product Innovation :

Works closely with the Cloud Kitchen and Food Truck teams to develop new seafood dishes that align with customer preferences and regional culinary traditions.

⦁ Training and Development :

Provides training to staff on seafood handling and preservation, leveraging his expertise from the sea fish preservation course completed at Tuticorin Marine College.

Roles & Responsibilities of the Management Team


Operations Team


Fish Procurement :

Sources fresh seafood daily from six major fishing harbors and other local suppliers, ensuring a steady supply of high-quality products.

Preservation and Processing :

Handles the preservation, cleaning, cutting, and packaging of seafood, using natural methods to maintain freshness without artificial additives.

Logistics and Delivery :

Manages the dispatch and delivery process, ensuring timely and efficient distribution of products to customers via the Dawnfish app.

App Maintenance :

Ensures the Dawnfish app functions seamlessly, addressing any technical issues and implementing updates as needed.


Back Office and Support Team


Customer Service :

Handles customer inquiries, feedback, and support, ensuring a positive experience for all customers.

Administrative Tasks :

Manages day-to-day administrative duties, including order processing, inventory management, and documentation

Marketing and Lead Generation :

Executes marketing campaigns, digital outreach, and lead generation activities to attract new customers and retain existing ones.

Social Media and SEO :

Manages social media presence and search engine optimization (SEO) efforts to increase brand visibility and drive online engagement.


App Development and Maintenance Team


App Development :

Continuously improves and enhances the Dawnfish app, introducing new features and ensuring it meets user needs and expectations.

Technology Integration :

Integrates new technologies, such as cryptocurrency payments, to keep the app at the forefront of innovation in the seafood delivery market.

Technical Support :

Provides ongoing technical support to ensure the app operates smoothly, resolving any issues promptly to minimize downtime.